Practical guides for better campaigns

Give creative work a clear path from the first brief to reviewed artwork and complete delivery.

Artwork approval workflow: from first proof to final decision

Create an artwork approval process with clear reviewers, useful feedback, identifiable versions and an explicit decision before final delivery.

Build a practical campaign asset library with clear identities, current versions, useful context and a review process for future reuse.

Keep campaign artwork, copy and delivery files identifiable with consistent names, visible status and a reliable record of what changed.

Prepare a campaign handover that gives the recipient the right files, clear instructions, approval context and a way to resolve missing items.

Organise a campaign launch review around approved content, working destinations, complete assets, clear ownership and a practical response plan.

Plan multilingual campaign production with a stable source, clear language variants, qualified review and checks of the final artwork in context.

Build a creative brief that explains the audience, message, deliverables and decisions your campaign needs before design work begins.

Give designers specific, prioritised feedback that connects changes to the campaign objective and avoids conflicting revision instructions.

Set up a clear working relationship between campaign owners and design partners, from the first brief through reviews, changes and final delivery.

Plan campaign variants across sizes and placements with clear priorities, reusable assets and a review process that checks each final adaptation.